We've completed May with statistically significant lift across every channel of the program. Here's what the data shows.
Study design: 5 subscriber segments split into matched test and control groups, frozen May 1. Attribution window: same-day, measured against control.
Headline
The numbers, up front.
One Time Send Incremental Revenue
~$1.82M
Same-day attribution
Winback Incremental Revenue
~$116K
Lapsed nudges · Same-day attribution
Positive Lift per Message
+11–27%
CVR Lift Across All 7 One Time Messages
One-time campaign and evergreen nudge results are measured independently. Where a contact received both types of messages on the same day, some revenue may be attributed to each — totals reflect program-level estimates, not a simple sum of campaign rows.
Summary
Program results at a glance.
Lapsed Customer Nudges
30-day lapsed+37% CVR
60-day lapsed+49% CVR
90-day lapsed+54% CVR
Automated messages to customers who haven't visited in 30, 60, or 90 days. Lift grows with lapse depth — the longer someone's been away, the more the nudge moves them. Approximately $116K incremental revenue in May.
Full-Audience National Sends
CVR lift range+11% to +27%
Positive Lift per Message7 / 7
All 7 broad sends positive and statistically significant. May 24 standout: +42% revenue per customer lift — customers didn't just convert more often, they spent more per visit. Broad sends drive the majority of total incremental revenue at scale.
Detail
Send-by-send performance.
Seven national sends across May. May 24 highlighted — revenue per customer ran well above conversion lift.
Click any row to see results by subscriber segment. All sends statistically significant (p<0.05). Same-day (D0) attribution window.
HeavyMediumLightNewLapsed
Date
Test CVR
Control CVR
CVR Lift
Rev Lift
★May 24: Revenue lift (+42.1%) ran 15 points above CVR lift (+26.5%), suggesting the offer drove higher spend per visit — not just more conversions. Identifying this mechanic is a near-term priority.
Segmentation
Which subscribers respond — and when.
CVR lift by segment across the three lapsed nudge depths.
Heavy
Medium
Light
New
Lapsed
30-day
+23%✓
+21%✓
+43%✓
+44%✓
+15%*
60-day
~flat*
+34%✓
+49%✓
+37%✓
+27%*
90-day
—
+55%✓
+19%*
+105%✓
n/a
✓ statistically significant (p<0.05)* directionally positive, not significant— no reliable signal
Key Insight
Medium, light, and new subscribers respond consistently at every nudge depth. Heavy buyers respond at 30 days but show no reliable lift at 60–90 days.
May 2026 · SMS Program · One-Pager
The first month is in — and it worked.
Jersey Mike's × Voxie
One Time Send Incremental Revenue
~$1.82M
De-duplicated · Same-day attribution
Winback Incremental Revenue
~$116K
Lapsed nudges · Same-day attribution
Positive Lift per Message
+11–27%
CVR Lift Across All 7 One Time Messages
What worked
+11–27%All 7 national sends positive and statistically significant — broad reach drives the bulk of incremental revenue.
+42%May 24 standout: revenue per customer ran 15 pts above CVR lift — the offer drove higher spend per visit, not just more visits.
+37 / 49 / 54%Lapsed nudges lift grows with lapse depth (30 / 60 / 90 day) — the longer someone's been away, the more the nudge moves them.
5 / 5Every segment (heavy, medium, light, new, lapsed) responded positively to at least one program lever.
